Informatics Publishing Limited

S. S. Dhakad ¹, K. V. R. Rao ², K. P. Mishra ³, D. K. Paliwal ⁴

Affiliations
1 Department of Agricultural Engineering, Krishi Vigyan Kendra (R.V.S.K.V.V.) Dhar M.P., IN
2 Irrigation and Drainage Engineering Division, Central Institute of Agricultural Engineering, Bhopal M.P., IN
3 Faculty of Agricultural Engineering, Mahatma Gandhi Chitrakoot Gramodaya Vishwavidyalaya, Chitrakoot M.P., IN
4 Krishi Vigyan Kendra, Kasturbagram, Indore M.P., IN

Abstract

Effect of mole drain spacings and depths on the growth character of soybean was studied in the farmer's fields in Hoshangabad district of Madhya Pradesh. Mole drains were formed with a mole plough with a 75 mm bullet or expander diameter using a 75 hp wheeled tractor. The drains were formed at 2 m, 4 m, 6 m and 8 m spacing at an average depth of 0.4 m, 0.5 m and 0.6 m from ground surface. The average length of each lateral was 50 m and the tractor was operated with a speed of 0.80 kmph. The plant height, number of branches per plant, dry matter accumulation per plant and yield of soybean crop were highest in 2 m drain spacing followed by 4m, 6m, 8m and control plot in all selected depths.

Keywords

Drainage, Mode Drains, Mole Drainage System, Soybean, Vertisols

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B. N. Pandey ¹, K. P. Mishra ¹

Affiliations
1 Radiation Biology and Biochemistry Division, Bhabha Atomic Research Centre, Mumbai 400 085, IN

Abstract

Physical properties of unilamellar vesicles (ULVs) and multilamellar vesicles (MLVs) prepared from egg phosphatidylcholine have been investigated as a function of cholesterol content. Molecular dimensions of ULVs and MLVs with or without cholesterol have been measured by dynamic laser light scattering method. Inclusion of cholesterol in the liposomal bilayer structure significantly affected the mean diameter of vesicles suspended in buffer. The mean molecular dimension of MLVs was found to increase by 28% whereas that of ULVs decreased by 52% at the highest concentration of cholesterol (50 mole%)). Studies on stability of unilamellar vesicles containing cholesterol were carrried out by monitoring the release of encapsulated carboxyfluorescein (CF) after suspension in phosphate buffered saline (PBS) and human blood plasma at 37°C. Vesicles with cholesterol displayed greater stability than controls in buffer as well as in human plasma. Moreover, the mean size of these vesicles significantly decreased after suspension in human plasma compared with phosphate buffered saline (PBS) which was dependent on the concentration of choleserol. However, vesicles without cholesterol showed larger decrease of size in plasma than in buffer. Furthermore, cholesterol-free vesicles were found to be more stable in buffer than in plasma. These results suggest that the cholesterol content of liposomes affects their molecular size and stability in biological fluid environment which may govern the fate of vesicles in body circulation.

Keywords

Unilamellar and Multilamellar Liposomes, Stability, Cholesterol, Molecular Dimension.

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K. P. Mishra ¹, Pandit Mali ¹

Affiliations
1 Indira Institute of Management, Pune, IN

Abstract

Post-globalization, Indian market has got flooded with plethora of brands across most of the consumer product categories. With so many products in the market with seemingly very little difference among them, the consumer not only gets confused but the marketing organizations also find it difficult to differentiate and attract customer eye balls. High decibel advertisement campaigns and aggressive promotions have partially bailed out the organizations. Decorative paint industry in India is a very competitive industry dominated by big players. Of late, more and more paint marketing organizations are piggy riding on celebrities to get their brands endorsed. Today, celebrities mostly from the domain of sports, and cinema, have a dominating presence across many product categories. But not much is known as to what extent customers get influenced by the celebrities and what do they perceive about them. This paper makes an attempt to understand the customers' perception about the celebrities and to what extent they impact the customers buying behaviour. Necessary statistical analysis has been done to understand the relevance of various factors and association thereof. The outcome of this research throws interesting insights on consumers' understanding of celebrities and the significance of celebrity endorsement in buying decision of consumers.

Keywords

Celebrity Endorsement, Consumer Behaviour, Asian Paints, Shahrukh Khan, Decorative Paints.

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